A sales funnel is an online marketing tool that is built and designed to capture leads from traffic and convert them into customers. They tend to convert 20% to 50% higher than ordinary web pages. A sales funnel typically consists of opt-in pages, order forms, shopping carts, checkout pages and email marketing software. Building such a system is not a walk in the park.
The common way of building a sales funnel today is by purchasing a monthly subscription plan from a sales funnel builder platform. The most popular provider currently charges about $100 to $300. There are other affordable options. However, you may encounter limitations or technical challenges with any provider you work with — some more severe than others.
If you don't want to pay for a subscription plan, then you will have to build one yourself. Historically, coding your own funnel has been more expensive and time-consuming. However, we are living in 2019. The technology used by web developers today has improved immensely in the last 10 years.
It's easier and faster to build and deploy a web application. We have tons of third-party providers that allow integrations to their platforms via remote APIs. This allows us to easily implement heavy-duty features without having to write the code ourselves.
The benefits of owning your own funnel code means your business will be more resilient. You can easily switch servers if something doesn't work out with your provider. You can also easily scale up your online business without meeting major obstacles.
In this tutorial, I'll show you how to code your own simple sales funnel with Vue that will help you promote a product or service that you are selling to consumers. We'll build a simple squeeze page funnel for collecting leads for your email list.
Prerequisites
This article assumes that you have at least a solid grasp in:
You'll need to have a modern version of Node.js and the Vue CLI tool installed in your system. At the time of writing this article, Node v10.15.1 was the current LTS. The current Vue CLI version tool is v3.4.1. My personal recommendation is to use nvm to keep your Node.js environment up-to-date. To install the Vue.js CLI tool, execute the command:
npm install @vue/cli
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