Your Website Can Earn More with Google’s Auto Ads

This article was created in partnership with Google AdSense. Thank you for supporting the partners who make SitePoint possible.

Effective websites build businesses. They raise your profile, strengthen your brand, and bring in new clients. They can also generate their own money, and the easiest way to get started is pay-per-click advertising.

If that sounds like a lot of work, it doesn’t have to be. And it doesn’t have to turn your site into a flashy billboard, either. Once set up, your site will continue to generate supplementary income—even while you sleep.

The sooner you get started, the quicker it will add up. So let’s get into it.

Why AdSense?

Google AdSense is the easy way to start monetizing your content. After a simple setup process, you have access to the world’s largest network of online advertisers, and you get paid for every click, whether that visitor converts to a sale or not.

“Let us grow your revenue while you focus on growing your business.” (The AdSense Team)

Because the ads are relevant and unobtrusive, you keep faith with your visitors. Google is focused on good user experience, not confusing or misleading the user. When you win, they win.

One of the best things about AdSense ads is that they follow all of Google’s rules on user experience, which means that they tend to be more unobtrusive, less flashy and (hopefully) more targeted than other banner and display advertising – their contextuality is a big plus as relevance is the main game here—the more relevant the ad the more likely you are to get paid. (Adsense and AdWords – why use them?)

How much will you make? That’s hard to say, and depends on the quality and uniqueness of your site’s content, the amount of traffic you get, and even the type of traffic. So keep working on your site and content.

Serious money may take thousands of visitors a day. But you don’t need to wait till then—see it as a work in progress. Make a start now, learn as you go, and track your progress over time.

Why Auto ads?

Auto ads make AdSense even easier to set up by using machine learning. Google intelligence does the work for you, choosing ads that will perform well, and placing them where they’ll have maximum effect.

This is a game changer, allowing you to add ads to your site in a simple way, and make incremental revenue from them without the cost of additional time and effort. It does requires handing control over to Google, who uses page crawling techniques to analyze and understand each page, so that the AI can adapt to improve ad performance.

And it works. During the beta test, participating publishers made on average 10% more revenue using Auto ads than they had been making on their own.

To get started, you just need to add a code snippet to each page you want ads on. After that you adjust the settings in your AdSense account by using the toggles to choose which ad formats are displayed, without ever having to edit the code.

Additionally, make sure you take advantage of Ad sizes optimization, a feature Google added in 2019. It automatically optimizes your fixed-size ads on mobile, taking into account the screen size and orientation of your visitor’s device.

Setting up your account

There’s an application process you’ll need to complete before you can use AdSense on your website. It’s simple, free, and only takes a minute or two. Approval may take a few days.

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